Highlights of July 2023

Barbie is more than just a doll; it’s a significant part of our culture and has a massive presence in various aspects of our daily lives. The recent marketing campaign for Barbie’s movie was so successful that it surpassed the movie’s production budget, making it a major financial achievement for Mattel, the toy company that owns Barbie.

On the other hand, Twitter, a well-known cultural icon, is going through a significant change. The company’s CEO, Elon Musk, announced a rebranding to “X,” removing the iconic blue bird logo and tweet-related terms. This move has caused a potential loss of billions of dollars in brand value.

Other big-tech companies like Google and Facebook have also gone through similar changes, but they chose to keep their original product identities, which has been beneficial for them.

Twitter’s rebranding could be a fresh start for the platform, but there’s uncertainty surrounding how users will respond without the familiar blue bird logo. It remains to be seen if Twitter can achieve the same level of success as Barbie did in reinventing itself as a cultural icon.

The Barbie masterclass shows us how a company and its iconic brand can successfully adapt and evolve, so perhaps Twitter can achieve a similar transformation. However, only time will tell how the “X” rebranding will be accepted by the internet and its users.

TFC Team

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