Justin Timberlake sells off his collection: a fund backed by private equity firm Blackstone has agreed to buy Justin Timberlake’s song catalogue for $100 million. The deal is the largest acquisition of music rights to date as investors get creative in search of uncorrelated returns and steady cash flow.
It seems Blackstone’s limited partners did not have JT ‘s song catalogue on their 2022 asset allocation bingo card, but in an uncertain market, the definition of alternative investments can quickly get out of hand.
TFC POV: The question is why buy at this price and our best guess might be NFT. It looks like a bigger NFT market linked to a music collection is coming very soon.